Staging
Virtual staging confuses buyers.
AI tools have made virtual staging almost undetectable when viewed on a home buyer’s screen. Even when a listing makes clear that the home design has beenvirtually enhanced, buyers will still show up at a viewing expecting the home to match the marketing.Sowhile virtual staging may help you get more Instagram page views and more showings, you are setting everyone up to be disappointed by the actual space. You, and your buyers, deserve better.
Warm, layered staging for intuitive buyers
Another issue arising from AI images and social media: all staging starts to look the same. The same curved sofas and bouclé chairs, the same bland art and neutral rugs.
We stage homes with a layered mix of new and vintage furnishings because we know homes sell faster when it looks like someone lives there. Someone cool, with a great art collection and a sense of humor. We often work with an edited selection of the sellers’ own furnishings, and augment with our own inventory. We love it when a buyer asks, “wait, is this staged?”
But isn’t staging expensive?
While typical home staging costsbegin around $5000and can head into the low six-figure range, we work with our partner firm,Realty Collective, to minimize and sometimeseliminatethese costs for home sellers. When you list with Realty Collective, you get Hoffman & Swinburne for free.
What if I already have an agent?
We also work directly with other agents to provide staging services - especially if a home has been languishing on the market.